Big Bazaar
Friday, January 14, 2011
Big Bazaar, the hypermarket retail chain of Future Group and the authorized licensed merchandiser for ICC World Cup 2011, has launched an exclusive range of personal care products - ‘Gel Toothpaste’ and ‘Glycerine Bathing Bars’ under its private brand ‘Sach’, to commemorate the cricketing extravaganza.
Brand ‘Sach’ is inspired and co-created by cricket icon Sachin Tendulkar and Future Group.
The Brand Sach which already has toothbrushes, toothpastes and kids wear within its portfolio has now extended its portfolio in Bathing Bars.
The exclusive World Cup product range of ‘Sach Gel Toothpastes’ comes in 3 variants – Fresh Mint, Icy Spicy Fresh and Triple Action Gel, while the ‘Sach Glycerine Bathing Bars’ have 2 variants in Active Energy and Germ Protect to offer.
Speaking on the launch of Big Bazaar’s ICC World Cup 2011 exclusive merchandise, Sanjeev Agarwal, Joint CEO, Big Bazaar said, “Through our vast exclusive product offerings, we attempt to cement a strong relationship with our customers by enabling them to express their appreciation and cheer for Cricket by sporting the fan look.”
The exclusive World Cup range is available at all Big Bazaar outlets across the country.
Labels: World Cup Economics
posted @ 11:44 AM,
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