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Call it Money ball for soccer: journalist Kuper (Soccer against the Enemy, 2006) and economist Szymanski (Fans of the World, Unite! 2008) apply cold, hard facts to our commonly held beliefs about the beautiful game and tell us that everything we think we know is wrong. England’s national team doesn’t underachieve (if anything, given its size, location, and talent pool, it overachieves); paying big money for hot players isn’t a good idea (usually, the players’ exertions mean they’ll underperform next year); and soccer clubs make terrible (though remarkably durable) businesses. Unlike Kuper’s more sober Soccer against the Enemy, there’s a teasing playfulness, almost braggadocio, here, as the authors burst bubble after bubble using the words, “We have the data to answer this question.” As they acknowledge, some fans will resist subjecting long-held emotional attachments to the cold light of statistical analysis. And some may argue their findings: just as Billy Beane’s Oakland A’s are coming off their third losing season, author-praised AC Milan is off to a terrible start. But whether analyzing the relationship of spending to winning or applying game theory to the penalty kick, the authors’ delight in discovery proves both persuasive and contagious. It’s a fascinating book with the potential to effect genuine change in the sport. --Keir Graff

Related: Economic Impact of World Cup