South Africa's World Cup gamble
Monday, April 19, 2010
World Cup organizers still have 355,000 tickets to sell in the eight weeks leading up to the World Cup as they continue to sacrifice short-term profits for the sake of long-term benefits and a better image for South Africa. Officials will be relieved that 145,000 match tickets were sold in the first four days of the final sales phase.
But more sales are needed if FIFA, the sport's world body, is to avoid a public relations problem of empty seats at stadiums.
Organizers have been forced to offer cheaper tickets to ensure all 11 World Cup stadiums -- and not just those staging the most popular games -- are full.
Labels: FIFA
posted @ 3:38 PM,
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