Adidas unveils official match ball for 2010 FIFA World Cup
Sunday, December 6, 2009
World Cup set up Adidas unveils the official match ball today for the 2010 FIFA World Cup, which will be played next June in South Africa. The Jabulani -- which means "celebrate" in IsiZulu -- is splashed with colors representing the 11 tribes and languages of the host country. Adidas, which has its U.S. headquarters in Portland, has produced new soccer balls for every World Cup since 1970. It claims the latest version, which retails for $150, gives players better control in all weather conditions, through its system of panels, grooves and "goose bumps." Some goalies complain, however, that the constantly changing balls make their job harder.
Coming Sunday: Retail analysts are watching closely as Adidas embarks on a worldwide marketing campaign, boosting its soccer presence and banking on positive sales in return. In Business
posted @ 10:27 AM,
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