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FIFA World Cup tour will promote Tanzania

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The FIFA World Cup tour will play a great role in promoting Tanzania and its tourist attractions internationally, a senior sports official has said.

The Director of Sports in the Ministry of Information, Culture and Sports, Leonard Thadeo, said in an interview yesterday the tour of the authentic World Cup Trophy provides Tanzania with a good opportunity to promote itself internationally.

?Apart from promoting our tourist attractions, the tour will also motivate our young soccer players to improve their skills and strive to qualify for the prestigious FIFA World Cup finals,? Thadeo said.

The Trophy’s visit, which is sponsored by Coca-Cola Company, is the second in the country after the previous one in 2006.

Thadeo said Tanzania’s history of being a peaceful country, coupled with its hospitality, contributed to its being chosen as one of the two African nations that hosted the trophy for the first time in 2006.

?Tanzanians have always received guests in the most positive manner, a culture that is heightened by the foundations of peace, solidarity and harmony that the people of Tanzania have shared for many years,? he said.

?This has motivated and convinced people visiting Tanzania to come back, as well as want to live and work here.?

Thadeo said Tanzania stands to gain a lot from the forthcoming tour.

?Normally, during such high-profile visits, international media organisations keep a close watch on the countries which host the Trophy. This time the media attention will promote Tanzania at the international level,? he said.

?The FIFA World Cup Trophy will also promote our new Olympic standard National Stadium. In what is called sports tourism, foreign soccer teams will realise the potential to come to Tanzania and set-up training camps here and, in the process, visit our tourist attractions and other important sites.

?Such visits will greatly benefit Tanzanians as foreign teams will be a new source of income to Tanzanians who engage in the hospitality industry as well as the service and merchandise industries. International recording artists will also come to Tanzania and stage music concerts at the ultra-modern National Stadium.?

On the 2010 World Cup to be held in Africa for the first time, Thadeo said it provides the continent’s soccer talents the opportunity to showcase their skills and earn contracts abroad.

?New talents will be discovered and will be given the chance to work as professional soccer players, either in Africa or outside the continent,? Thadeo said.

He agreed with views of some stakeholders that the country could quality for the FIFA World Cup finals within the next ten years.

?According to FIFA world rankings, Tanzania has risen 79 positions within the last five years -- from being number 172 to number 93 -- which is something even more professional teams have not been able to achieve. This shows that within the next ten years we will rise above the ranks and be able to qualify for the World Cup finals,? he said.

Thadeo thanked the government for supporting sports development in the country by paying the costs of all foreign coaches assigned to the national athletics, soccer, boxing and judo teams.

?The government has also created a conducive environment for firms and individuals wishing to invest in sports to do so peacefully and without difficulties,? he said.

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